:root {
  --bg: #F7FAFC;
  --bg-alt: #EAF4FB;
  --ink: #0F1B2D;
  --ink-2: #3C4A5C;
  --ink-3: #64748B;
  --line: #D8E5EF;
  --accent: #38BDF8;        /* light blue: buttons, dots, rules */
  --accent-hover: #7DD3FC;
  --accent-text: #0369A1;   /* deeper blue for text on light backgrounds */
  --accent-soft: #E0F2FE;
  --ok: #166534;
  --err: #B91C1C;

  --display: "Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --wrap: 1120px;
  --gutter: clamp(20px, 5vw, 40px);
  --radius: 14px;
  --section: clamp(72px, 11vw, 136px);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font: 400 clamp(16px, 1.05vw + 12px, 18px)/1.6 var(--sans);
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3 { margin: 0; font-weight: 500; line-height: 1.1; letter-spacing: -0.02em; }
h1, h2 { font-family: var(--display); font-weight: 700; letter-spacing: -0.03em; }
h3 { font-size: 1.15rem; letter-spacing: -0.01em; font-weight: 600; line-height: 1.3; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; list-style: none; }

.wrap { max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: var(--section); }
.section-alt { background: var(--bg-alt); border-block: 1px solid var(--line); }

.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 16px; z-index: 100; background: var(--ink); color: #fff; padding: 8px 14px; border-radius: 8px; }
:focus-visible { outline: 2px solid var(--accent-text); outline-offset: 3px; border-radius: 4px; }

.eyebrow {
  font-size: 0.78rem; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--accent-text); margin-bottom: 14px;
}
.muted { color: var(--ink-3); }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  background: var(--accent); color: var(--ink); text-decoration: none; font: 600 1rem/1 var(--sans);
  padding: 16px 26px; border-radius: 999px; border: 1px solid var(--accent); cursor: pointer;
  transition: background .2s, transform .2s, box-shadow .2s;
}
.btn:hover { background: var(--accent-hover); border-color: var(--accent-hover); transform: translateY(-1px); box-shadow: 0 8px 20px -8px rgba(56, 189, 248, .7); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn-ghost:hover { background: #fff; border-color: var(--ink); color: var(--ink); box-shadow: none; }
.btn-small { padding: 10px 18px; font-size: .92rem; }
.btn[disabled] { opacity: .6; cursor: progress; transform: none; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(247, 250, 252, .85);
  backdrop-filter: saturate(1.4) blur(10px); -webkit-backdrop-filter: saturate(1.4) blur(10px);
  border-bottom: 1px solid transparent; transition: border-color .2s;
}
.site-header.scrolled { border-bottom-color: var(--line); }
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 72px; }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font: 800 1.2rem/1 var(--display); letter-spacing: -0.02em; }
.cat { width: 30px; height: 30px; fill: none; stroke: var(--ink); stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.cat circle { fill: var(--accent); stroke: none; }
.nav { display: flex; align-items: center; gap: clamp(16px, 3vw, 32px); }
.nav a:not(.btn) { text-decoration: none; font-size: .95rem; color: var(--ink-2); }
.nav a:not(.btn):hover { color: var(--ink); }
@media (max-width: 680px) { .nav a:not(.btn) { display: none; } }

/* Hero */
.hero {
  display: grid; grid-template-columns: 1fr auto; gap: clamp(32px, 6vw, 80px); align-items: end;
  padding-block: clamp(56px, 10vw, 128px) clamp(48px, 7vw, 88px);
}
.pill {
  display: inline-flex; align-items: center; gap: 10px; font-size: .88rem; font-weight: 500;
  padding: 7px 14px; border: 1px solid var(--line); border-radius: 999px; background: #fff; margin-bottom: 28px;
}
.dot { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 0 0 rgba(56, 189, 248, .6); animation: pulse 2.4s infinite; }
@keyframes pulse { 70% { box-shadow: 0 0 0 8px rgba(56, 189, 248, 0); } 100% { box-shadow: 0 0 0 0 rgba(56, 189, 248, 0); } }
h1 { font-size: clamp(2.6rem, 6.2vw, 5.1rem); max-width: 15ch; }
h1 em { font-style: normal; color: var(--accent-text); background: linear-gradient(transparent 62%, var(--accent-soft) 62%); }
.lead { font-size: clamp(1.08rem, 1.3vw + .6rem, 1.3rem); color: var(--ink-2); max-width: 44ch; margin-top: 28px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 36px; }

.hero-card {
  margin: 0; padding: 20px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  display: grid; justify-items: center; text-align: center; gap: 14px; width: 272px;
  box-shadow: 0 30px 60px -40px rgba(3, 105, 161, .45);
}
.portrait { width: 160px; height: 160px; border-radius: 50%; object-fit: cover; box-shadow: 0 0 0 4px #fff, 0 0 0 5px var(--line); }
.hero-card figcaption { display: grid; gap: 2px; font-size: .9rem; color: var(--ink-3); }
.hero-card strong { color: var(--ink); font-size: 1rem; }
@media (max-width: 860px) {
  .hero { grid-template-columns: 1fr; align-items: start; }
  .hero-card { grid-row: 1; width: auto; justify-self: start; grid-auto-flow: column; padding: 14px 20px 14px 14px; text-align: left; border-radius: var(--radius); box-shadow: none; }
  .portrait { width: 56px; height: 56px; }
  .hero-card .pill { margin: 0; }
}

/* Proof */
.proof { padding-bottom: clamp(48px, 7vw, 88px); }
.stats { display: grid; grid-template-columns: repeat(4, 1fr); margin: 0; border-top: 1px solid var(--ink); }
.stats > div { padding: 22px 20px 0 0; display: flex; flex-direction: column-reverse; justify-content: flex-end; gap: 6px; }
.stats > div + div { padding-left: 20px; border-left: 1px solid var(--line); }
.stats dd { margin: 0; font: 700 clamp(2.2rem, 4vw, 3.2rem)/1 var(--display); letter-spacing: -0.03em; }
.stats dt { font-size: .9rem; color: var(--ink-3); max-width: 20ch; }
@media (max-width: 760px) {
  .stats { grid-template-columns: 1fr 1fr; }
  .stats > div { padding: 20px 12px 20px 0; }
  .stats > div + div { padding-left: 0; border-left: 0; }
  .stats > div:nth-child(even) { padding-left: 16px; border-left: 1px solid var(--line); }
  .stats > div:nth-child(n+3) { border-top: 1px solid var(--line); }
}
.clients { margin-top: clamp(40px, 6vw, 64px); display: flex; flex-wrap: wrap; align-items: baseline; gap: 12px 28px; }
.clients .eyebrow { margin: 0; color: var(--ink-3); }
.clients ul { display: flex; flex-wrap: wrap; gap: 8px 28px; }
.clients li { font: 700 clamp(1.05rem, 1.5vw, 1.25rem)/1.2 var(--display); color: var(--ink-3); }

/* Section head */
.section-head { max-width: 680px; margin-bottom: clamp(36px, 5vw, 56px); }
.section-head h2, .contact h2 { font-size: clamp(2rem, 4.2vw, 3.2rem); }
.section-lead { margin-top: 20px; color: var(--ink-2); font-size: 1.1rem; }

/* Cards */
.cards { display: grid; gap: 20px; }
.cards-3 { grid-template-columns: repeat(3, 1fr); }
.cards-2 { grid-template-columns: repeat(2, 1fr); }
@media (max-width: 900px) { .cards-3, .cards-2 { grid-template-columns: 1fr; } }

.card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px;
  display: flex; flex-direction: column; gap: 14px; transition: border-color .2s, transform .2s;
}
.card:hover { border-color: var(--accent); transform: translateY(-2px); }
.card .num { font: 700 .95rem/1 var(--display); color: var(--accent-text); }
.card h3 { font: 700 1.4rem/1.2 var(--display); letter-spacing: -0.02em; }
.card > p { color: var(--ink-2); }
.card ul { margin-top: 6px; border-top: 1px solid var(--line); }
.card li { padding: 11px 0 11px 22px; border-bottom: 1px solid var(--line); font-size: .95rem; position: relative; }
.card li::before { content: ""; position: absolute; left: 2px; top: 1.15em; width: 10px; height: 1.5px; background: var(--accent); }

.case {
  background: var(--bg); border: 1px solid var(--line); border-radius: var(--radius); padding: 30px 28px;
  display: flex; flex-direction: column; gap: 14px;
}
.case-meta { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 6px 16px; font-size: .82rem; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--ink-3); }
.case-meta span:first-child { color: var(--accent-text); }
.case h3 { font: 700 1.35rem/1.25 var(--display); letter-spacing: -0.02em; }
.case > p:not(.case-meta):not(.stack) { color: var(--ink-2); }
.case .stack { margin-top: auto; padding-top: 14px; border-top: 1px dashed var(--line); font-size: .88rem; color: var(--ink-3); }

/* Stack */
.stack-grid { display: grid; margin: 0; border-top: 1px solid var(--ink); }
.stack-grid > div { display: grid; grid-template-columns: 200px 1fr; gap: 16px; padding: 20px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.stack-grid dt { font-weight: 600; font-size: .95rem; }
.stack-grid dd { margin: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.stack-grid span { padding: 5px 12px; border: 1px solid var(--line); border-radius: 999px; background: #fff; font-size: .9rem; }
@media (max-width: 600px) { .stack-grid > div { grid-template-columns: 1fr; gap: 10px; } }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; counter-reset: step; }
.steps li { counter-increment: step; border-top: 2px solid var(--accent); padding-top: 20px; display: grid; gap: 10px; align-content: start; }
.steps li::before { content: "0" counter(step); font: 700 2.2rem/1 var(--display); color: var(--accent-text); margin-bottom: 6px; }
.steps p { color: var(--ink-2); font-size: .97rem; }
@media (max-width: 900px) { .steps { grid-template-columns: 1fr 1fr; row-gap: 36px; } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }

/* Hero kicker */
.kicker { margin-top: 18px; font: 700 clamp(1.25rem, 2vw, 1.6rem)/1.3 var(--display); letter-spacing: -0.01em; color: var(--ink-2); }

/* Pain points */
.pain { padding-bottom: clamp(24px, 4vw, 48px); }
.pain-list { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.pain-list li { background: var(--accent-soft); border-radius: var(--radius); padding: 22px 22px 24px; font-size: 1rem; color: var(--ink-2); position: relative; }
.pain-list li::before { content: "“"; display: block; font: 800 2.4rem/0.8 var(--display); color: var(--accent); margin-bottom: 6px; }
.pain-list strong { color: var(--ink); font-weight: 600; }
@media (max-width: 960px) { .pain-list { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .pain-list { grid-template-columns: 1fr; } }

/* Case study story */
.story { margin: 0; display: grid; gap: 10px; }
.story > div { display: grid; grid-template-columns: 96px 1fr; gap: 12px; align-items: baseline; }
.story dt { font-size: .75rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); }
.story dd { margin: 0; color: var(--ink-2); }
.story > div:last-child dd { color: var(--ink); font-weight: 500; }
@media (max-width: 480px) { .story > div { grid-template-columns: 1fr; gap: 2px; } }

/* Hire vs retainer */
.compare { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(22px, 3vw, 32px); margin-bottom: clamp(48px, 6vw, 72px); }
.compare h3 { font: 700 1.35rem/1.2 var(--display); margin-bottom: 16px; }
.compare-table > div { display: grid; grid-template-columns: 1.1fr 1.6fr 1.6fr; gap: 16px; padding: 13px 0; border-top: 1px solid var(--line); font-size: .97rem; }
.compare-table [role="rowheader"] { font-weight: 600; }
.compare-table [role="cell"]:nth-child(2) { color: var(--ink-3); }
.compare-table [role="cell"]:nth-child(3) { color: var(--accent-text); font-weight: 600; }
.compare-head { border-top: 0 !important; font-size: .78rem !important; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-3); }
.compare-head span:last-child { color: var(--accent-text); }
@media (max-width: 640px) {
  .compare-table > div { grid-template-columns: 1fr 1fr; gap: 4px 16px; }
  .compare-table [role="rowheader"] { grid-column: 1 / -1; }
  .compare-head span:first-child { display: none; }
}

.price { margin-top: 18px; display: inline-block; padding: 10px 18px; background: #fff; border: 1px solid var(--line); border-left: 4px solid var(--accent); border-radius: 10px; font-size: 1.05rem; }
.price strong { font-family: var(--display); font-weight: 800; }

.terms { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin-top: clamp(48px, 6vw, 72px); }
.terms > div { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; }
.terms h3 { font: 700 1.2rem/1.2 var(--display); margin-bottom: 12px; }
.terms li { padding: 10px 0 10px 28px; border-top: 1px solid var(--line); position: relative; font-size: .97rem; color: var(--ink-2); }
.terms li::before { content: ""; position: absolute; left: 2px; top: 16px; width: 12px; height: 7px; border-left: 2px solid var(--accent-text); border-bottom: 2px solid var(--accent-text); transform: rotate(-45deg); }
@media (max-width: 760px) { .terms { grid-template-columns: 1fr; } }

.li-link { margin-top: 6px; font-size: .88rem; font-weight: 600; color: var(--accent-text); text-decoration: none; }
.li-link:hover { text-decoration: underline; }
.stack-grid dt small { font-weight: 400; color: var(--ink-3); font-size: .85em; }

/* Contact */
.contact { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(36px, 6vw, 80px); align-items: start; }
.contact-intro { display: grid; gap: 16px; position: sticky; top: 110px; }
.contact-intro .eyebrow { margin: 0; }
.contact-intro > p:not(.eyebrow) { color: var(--ink-2); max-width: 38ch; }
.direct a { color: var(--accent-text); font-weight: 600; text-decoration-thickness: 1px; text-underline-offset: 3px; }
@media (max-width: 860px) { .contact { grid-template-columns: 1fr; } .contact-intro { position: static; } }

.form { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(22px, 4vw, 40px); display: grid; gap: 18px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 560px) { .field-row { grid-template-columns: 1fr; } }
.form label { display: grid; gap: 7px; font-size: .88rem; font-weight: 600; }
.form input, .form select, .form textarea {
  font: 400 1rem/1.4 var(--sans); color: var(--ink); width: 100%;
  padding: 13px 14px; background: var(--bg); border: 1px solid var(--line); border-radius: 10px;
  transition: border-color .15s, background .15s;
}
.form select { appearance: none; background-image: linear-gradient(45deg, transparent 50%, var(--ink-3) 50%), linear-gradient(135deg, var(--ink-3) 50%, transparent 50%); background-position: calc(100% - 20px) 55%, calc(100% - 15px) 55%; background-size: 5px 5px; background-repeat: no-repeat; padding-right: 40px; }
.form textarea { resize: vertical; min-height: 140px; }
.form input:focus, .form select:focus, .form textarea:focus { outline: none; border-color: var(--ink); background: #fff; }
.form .invalid { border-color: var(--err); background: #FEF2F2; }
.form-foot { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 20px; margin-top: 4px; }
.fine { font-size: .82rem; color: var(--ink-3); flex: 1 1 220px; }
.fine a { color: var(--ink-2); }
.hp { position: absolute; left: -10000px; width: 1px; height: 1px; overflow: hidden; }
.form-status:empty { display: none; }
.form-status, .form-msg { font-size: .95rem; font-weight: 500; padding: 12px 14px; border-radius: 10px; }
.form-status.ok, .form-msg.ok { background: #F0FDF4; color: var(--ok); }
.form-status.err, .form-msg.err { background: #FEF2F2; color: var(--err); }
.form-msg { display: none; }
.form-msg:target { display: block; }

/* Footer */
.site-footer { border-top: 1px solid var(--line); padding-block: 28px; font-size: .88rem; color: var(--ink-3); }
.footer-inner { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 10px 24px; }
.site-footer a { color: var(--ink-2); text-decoration: none; }
.site-footer a:hover { color: var(--ink); text-decoration: underline; }

/* Reveal on scroll (only when JS is running and motion is OK) */
@media (prefers-reduced-motion: no-preference) {
  .js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
  .js .reveal.in { opacity: 1; transform: none; }
}

/* Simple content pages (privacy) */
.prose { max-width: 720px; padding-block: clamp(48px, 8vw, 96px); }
.prose h1 { font-size: clamp(2.2rem, 5vw, 3.4rem); max-width: none; margin-bottom: 28px; }
.prose h2 { font-size: 1.5rem; margin: 36px 0 12px; }
.prose p, .prose li { color: var(--ink-2); margin-bottom: 12px; }
.prose ul { list-style: disc; padding-left: 22px; }